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Park West Gallery and Tim Yanke Reveal New Augmented-Reality Artwork

 In Art & Gallery News, Artists & Special Collections, Tim Yanke

At a recent art auction, Park West Gallery revealed something HUGE.

A select group of collectors got the very first look at Park West’s new “Moving Canvas” collection, a groundbreaking program utilizing augmented-reality (AR) technology to unlock a whole new dimension of art.

“We are constantly looking to innovate,” says Park West Founder and CEO Albert Scaglione. “The ‘Moving Canvas’ platform gives artists an exciting new tool to enrich their artwork in ways previous generations never could’ve imagined.”

The magic of Moving Canvas begins when collectors download an exclusive app for their smartphones or tablets. While viewing Moving Canvas’ specially-enhanced artwork through the app, the art comes to life—moving, changing, and (in some cases) flying off the canvas.

A collector watches as the butterflies on Yanke's new augmented reality art form an infinity symbol.

A collector watches as the butterflies on Yanke’s new augmented reality art form an infinity symbol.

Park West Gallery teamed with renowned artist Tim Yanke for the launch of Moving Canvas, making him the first artist to ever specially design art for this new virtual experience.

The experience began at the launch event when auctioneers unveiled Yanke’s newest work of art titled “Peta Louthias.” The artwork, comprised of a cluster of butterflies, is a brand-new medium called a “sculptograph,” which uses 3-D printing to bring together traditional painting and sculpture in a fresh new way.

Artist Tim Yanke poses in front of his augmented reality-enhanced sculptograph.

Artist Tim Yanke poses in front of his augmented reality-enhanced sculptograph.

The crowd cheered, but Jason Betteridge, one of the senior Park West auctioneers who helped develop and launch Moving Canvas, informed them, “You haven’t seen anything yet.”

Calling the work the “most technologically advanced artwork we’ve ever created,” Betteridge asked the assembled crowd to look at “Peta Louthias” through the new Moving Canvas app. When they did, the cluster of butterflies on Yanke’s canvas began flapping its wings and flew around the room, eliciting gasps from nearby spectators.

"Peta Louthias," Tim Yanke

“Peta Louthias,” Tim Yanke

“I want my paintings to inspire curiosity in every viewer,” said Yanke. “This can only be accomplished by a marriage of visual dialogue and personal interaction. With Moving Canvas, my paintings won’t just hang on your walls, they’ll interact with you in a very real way.”

Art collectors viewing Yanke's new AR-enhanced "Reveal" art through their smartphones.

Art collectors viewing Yanke’s new AR-enhanced “Moving Canvas” art through their smartphones.

Betteridge said that the reactions from the crowd were “overwhelmingly positive.”

“This opens up a limitless new chapter in art history and our collectors can sense that,” says Betteridge. “These works that Tim Yanke has designed for Moving Canvas have ignited a fresh new conversation between the viewer and the art itself. People can’t get enough of them.”

Yanke’s collection is the first of many planned for the Moving Canvas platform. The virtual experience will differ for each work, and every artist will be intimately involved in designing what gets revealed when viewers explore their artwork through the app.

“The idea of venturing into uncharted waters has always been intriguing to me,” says Yanke. “That’s why I jumped at the chance to develop this program with Park West. There’s now a new way to bring my paintings to life. It’s incredibly satisfying.”

Betteridge concurs, noting that, “Moving Canvas adds a whole other dimension to the work. Now, our collectors can have these secret worlds hiding in the art on their walls and they’re the only ones who will how to unlock them. The level of interest we’re seeing in this new augmented-reality experience is completely unprecedented.”

On July 14, 2019, Yanke went in-studio at Detroit’s Fox 2 News to demonstrate the AR experience for local viewers with his new artwork “Peta Louthias.”

The Tim Yanke “Moving Canvas” collection is available exclusively through Park West Gallery. If you’re interested in learning more, contact our gallery consultants at (800) 521-9654 ext. 4 or sales@parkwestgallery.com for more details.

 

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Showing 10 comments
  • Jane Goodwin
    Reply

    Beautiful 🦋
    Love Tim’s art

  • Mary Mortus
    Reply

    Does this happen only when viewed through the special app? How does the art display this unique feature when displayed at home?

  • Jean Cox
    Reply

    so how do I get the app??

  • Tim Gallagher
    Reply

    Are Tim’s works in this new medium available on cruise ships?

  • Dawn Jefferies
    Reply

    Wow, gotta some of these. Love them.

  • David Reid
    Reply

    My wife and I were among those at the auction where Tim’s AR-enhanced “Peta Louthias” was unveiled. It was absolutely breathtaking, and we are one of the attendees who were fortunate to have commissioned one at the auction.

  • Andrew Janiesch
    Reply

    We purchased “Peta Louthias” on May 3rd at a land auction event. The audience was blown away when we were all shown how the phone interacted with the art. Lots off buyers!!! Ours just arrived a week ago and can not wait to show off the art as it stands and than with the app on our devices!!!
    Thanks Tim for developing this new concept art.

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