Romero Britto partners with Build-A-Bear for cuddly art
The iconic Brazilian artist, known for his colorful pop art, has teamed up with the stuffed toy company to design a colorful Britto Bear that is sure to brighten anyone’s day. The teddy bear’s fur evokes the bold patterns and colors of Britto’s style, including hearts, stars, stripes and flowers.
The bear was made available as of Feb. 4 in U.S., Canada and U.K. Build-A-Bear Workshops. As part of the announcement, Britto visited the set of “Live! with Kelly and Michael” to surprise the co-hosts with two of the colorful bears.
Build-A-Bear Workshops give customers a chance to assemble and customize a stuffed animal of their choice. With Britto and Build-A-Bear aiming to bring hope and happiness to others, the collaboration is a perfect fit.
For those seeking some Britto artwork to go with their bear, Park West Gallery is the exclusive dealer of three-dimensional relief graphic works by Britto.