Romero Britto nominated by Coca-Cola to carry Olympic Torch in 2016

 In Art & Gallery News, Art News Links, Artists & Special Collections, Romero Britto
romero britto coca cola

Romero Britto and Xiemar Zarazua of Coca-Cola with the 2016 Summer Olympics torch (Photo courtesy of Coca-Cola)

Romero Britto and Coca-Cola, two effervescent forces that aim to spread happiness, are partnering up to celebrate the 2016 Summer Olympics with special art and events.

Earlier this year, Park West Gallery was excited to announce that Britto was made an official ambassador of the Olympic Games in 2016, held in Rio de Janeiro his home country of Brazil, by the Brazilian Olympic Committee.

In continuing his role as an ambassador, Britto was nominated by Coca-Cola to carry the Olympic Torch when the games arrive.

“As a Brazilian it is a wonderful feeling to be nominated as a Rio 2016 Olympic Torchbearer in my country,” says Britto in a written statement. “It’s a unique opportunity and I want to help promote it and show that art also spreads happiness through its essence and its colors.”

As part of the partnership with Coca-Cola, Britto will create five paintings representing local elements from each of Brazil’s five regions and a collection of five pins that correspond with the paintings. Together, they will form a map of Brazil in a special edition kit.

Of course, a partnership with Coca-Cola isn’t complete without the famous soda. A limited edition aluminum Coca-Cola bottle will be launched and sold in Rio de Janeiro in honor of the Olympic Torch Relay.

romero britto coca cola

Britto speaking about his partnership with Coca-Cola for the 2016 Summer Olympic Games (Photo courtesy of Coca-Cola)

Britto, born in the Brazilian state of Pernambuco, also met with students from a school selected from the Coca-Cola Schools Festival on October 25.

“Romero Britto is a natural ambassador for Brazil abroad and he charms the world with the style of his art,” explains Xiemar Zarazúa, president of Coca-Cola Brazil, in a written statement. “The partnership turns him into a storyteller of the Rio 2016 Olympic Games Coca-Cola story, from capturing elements from the five regions of the country, and also through the Torch Relay and with our special bottle, until Rio 2016 with the pins.”

Britto is known for his colorful style art that combines cubism, pop art and graffiti, and encourages themes of optimism and happiness. Park West Gallery proudly represents Britto as one of its artists, and is the only source for collecting his three-dimensional relief graphic works.

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Showing 7 comments
  • Lorna Berube
    Reply

    Britto and Coca Cola…great partnership! Looking forward to seeing Britto’s Art ‘kit’!

  • Mary Ann Bell
    Reply

    So happy to hear of Britto carrying the Olympic torch. I love his work. My first Britto from a few years ago brings me such joy. Best wishes !

  • Carolyn Clapp
    Reply

    I’m so happy to hear this news! I had the pleasure of meeting him last month at a Park West event. Having met him’ I truly understand why his work is so optimistic & uplifting. He not only “charms the world with the style of his art” he is equally charming in his personality. Can’t wait to get my artwork & look forward to seeing him carrying the Olympic torch & seeing his Coca Cola art work.

  • F Anthony Del Nuovo Ph.D
    Reply

    Romero is an incredibly creative artist. His colorful and delirious presentations bring a sense of joy coupled with focus and depth to those who look upon them. His Art expresses the spirit and creativity of Brazil as a burgeoning country and a culture that enlivens the spirit and brings focus to the soul. I believe this Coca-Cola commission is justifiably deserved and his present at the Olympic Games a true acknowledgment of his talent. Many many peaceful productive and happy years

  • Rags
    Reply

    Met Romero Britto in a recent Park West VIP event. Such an engaging and humble artist!

  • Karen Thomas
    Reply

    I purchased my first Britto piece as a family heirloom for my granddaughter. I plan to eventually do the same for my grandson. I am a true fan!

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