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CNN’s Great Big Story Profiles Romero Britto, ‘The Most Licensed Artist in History’

 In Art & Gallery News, Articles, Artists & Special Collections, In the News, Romero Britto

Park West Gallery collectors are definitely familiar with the great Romero Britto, but did you know that Britto has had more of his artwork licensed than any other artist in history?

That means some of the biggest brands in the world—Disney, Coca-Cola, Mattel, Samsung, and more—have all hired Britto to have his art featured on everything from automobiles to bananas.

Britto’s remarkable career is the focus of a fantastic new film by CNN’s Great Big Story. For those unfamiliar, Great Big Story is a network of global storytellers “dedicated to inspiring wonder and curiosity.”

Romero Britto on CNN's Great Big Story

Great Big Story has millions of followers all over social media. According to their mission statement, they’re committed to “delivering storytelling and live experiences that shed light on the overlooked and underrepresented, but more importantly the inspiring and feel-good stories that bring people closer together.”

With that in mind, it’s easy to see why they chose to profile Romero Britto, an artist who has spent his whole career bringing color and optimism into the world.

He told the Great Big Story film crew, “Since I was a kid, I always liked drawing, but I never knew it would change my life.”

Romero Britto on CNN's Great Big Story

The short film goes on to talk about Britto’s childhood, his early days as an artist in Miami, and his incredible philanthropy, which has helped over 250 international charities.

Not only is Britto one of the few contemporary artists who has successfully bridged critical and popular acclaim, but he’s also dedicated himself to making the world a brighter place.

He told the Great Big Story, “People tend to say that if you’re colorful and you’re fun, you’re not serious. But I do think we’re all searching for happiness… if we see all the time darkness, when is there going to be the moment of brightness? Everything about my work are things that I think are very pleasing to my eyes, my heart, and make me feel good, because life should be about fun.”

If you’re interested in collecting the art of Romero Britto, contact our gallery consultants at 1-800-521-9654, ext. 4, or sales@parkwestgallery.com

And enjoy Park West’s own video profiles of the amazing Britto!

 

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Showing 7 comments
  • Diane
    Reply

    I am completely dazzled with the colors – and Britto’s gift of painting. Absolutely stunning – and amazing!!

  • Awilda Ramos Mooney
    Reply

    Love, Love, his art.
    Felicidades 🎈🎊🍾🎉
    Y mucha salud!

    Awilda Ramos Mooney

  • Elliott Ring
    Reply

    Got a chance to meet Romero in person at a VIP event. He was gracious to sign a SMILE sign of his that I bought at his shop at the Miami airport. I have a few of his pieces in my collection.

  • Ellen Dohan
    Reply

    I just love his art work and have purchased 6 of his paintings. I gave one for each holiday to my daughter who just loves them too.
    I am an optimist and his work makes me smile each time I look at them In today’s world one need something to lift up ones spirit and that is exactly what
    Romero’s art work does for me. Thank you Romero for your talent which I wish I had too.

  • Keith Holland
    Reply

    Love his work and own one on canvas and looking to add another one of a kind to our collection

  • Ricki A Herling
    Reply

    Bought 1 painting and two sculptures. Love his work!

  • Sandra
    Reply

    Love love his art. Have several signed framed pictures. Also our largest purchase is the Lovely Dog sculpture. His bright colors make me happy. Hopefully I will have the pleasure of meeting him. And I’m not done collecting yet.

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