Romero Britto nominated by Coca-Cola to carry Olympic Torch in 2016

romero britto coca cola

Romero Britto and Xiemar Zarazua of Coca-Cola with the 2016 Summer Olympics torch (Photo courtesy of Coca-Cola)

Romero Britto and Coca-Cola, two effervescent forces that aim to spread happiness, are partnering up to celebrate the 2016 Summer Olympics with special art and events.

Earlier this year, Park West Gallery was excited to announce that Britto was made an official ambassador of the Olympic Games in 2016, held in Rio de Janeiro his home country of Brazil, by the Brazilian Olympic Committee.

In continuing his role as an ambassador, Britto was nominated by Coca-Cola to carry the Olympic Torch when the games arrive.

“As a Brazilian it is a wonderful feeling to be nominated as a Rio 2016 Olympic Torchbearer in my country,” says Britto in a written statement. “It’s a unique opportunity and I want to help promote it and show that art also spreads happiness through its essence and its colors.”

As part of the partnership with Coca-Cola, Britto will create five paintings representing local elements from each of Brazil’s five regions and a collection of five pins that correspond with the paintings. Together, they will form a map of Brazil in a special edition kit.

Of course, a partnership with Coca-Cola isn’t complete without the famous soda. A limited edition aluminum Coca-Cola bottle will be launched and sold in Rio de Janeiro in honor of the Olympic Torch Relay.

romero britto coca cola

Britto speaking about his partnership with Coca-Cola for the 2016 Summer Olympic Games (Photo courtesy of Coca-Cola)

Britto, born in the Brazilian state of Pernambuco, also met with students from a school selected from the Coca-Cola Schools Festival on October 25.

“Romero Britto is a natural ambassador for Brazil abroad and he charms the world with the style of his art,” explains Xiemar Zarazúa, president of Coca-Cola Brazil, in a written statement. “The partnership turns him into a storyteller of the Rio 2016 Olympic Games Coca-Cola story, from capturing elements from the five regions of the country, and also through the Torch Relay and with our special bottle, until Rio 2016 with the pins.”

Britto is known for his colorful style art that combines cubism, pop art and graffiti, and encourages themes of optimism and happiness. Park West Gallery proudly represents Britto as one of its artists, and is the only source for collecting his three-dimensional relief graphic works.

7 Responses to Romero Britto nominated by Coca-Cola to carry Olympic Torch in 2016

  1. Lorna Berube says:

    Britto and Coca Cola…great partnership! Looking forward to seeing Britto’s Art ‘kit’!

  2. Mary Ann Bell says:

    So happy to hear of Britto carrying the Olympic torch. I love his work. My first Britto from a few years ago brings me such joy. Best wishes !

  3. Carolyn Clapp says:

    I’m so happy to hear this news! I had the pleasure of meeting him last month at a Park West event. Having met him’ I truly understand why his work is so optimistic & uplifting. He not only “charms the world with the style of his art” he is equally charming in his personality. Can’t wait to get my artwork & look forward to seeing him carrying the Olympic torch & seeing his Coca Cola art work.

    • parkwestgal says:

      Thank you Carolyn, and we’re happy you had such a positive experience! It’s hard not to when meeting such an energetic artist.

  4. F Anthony Del Nuovo Ph.D says:

    Romero is an incredibly creative artist. His colorful and delirious presentations bring a sense of joy coupled with focus and depth to those who look upon them. His Art expresses the spirit and creativity of Brazil as a burgeoning country and a culture that enlivens the spirit and brings focus to the soul. I believe this Coca-Cola commission is justifiably deserved and his present at the Olympic Games a true acknowledgment of his talent. Many many peaceful productive and happy years

  5. Rags says:

    Met Romero Britto in a recent Park West VIP event. Such an engaging and humble artist!

  6. Karen Thomas says:

    I purchased my first Britto piece as a family heirloom for my granddaughter. I plan to eventually do the same for my grandson. I am a true fan!

Leave a comment

Prove you\'re human. *

Latest News

  • Judges Reveal Their Top 5 Finalists for 2018 MI Great Artist Competition

    Five Michigan artists have been chosen as finalists, but only one will be named 2018’s MI Great Artist.After much deliberation, a panel of expert judges has narrowed down a ...
    Read More
  • How Artist Slava Ilyayev Brings Modern-Day Impressionism to Life

    Collectors around the world love the remarkably textured paintings of acclaimed artist Slava Ilyayev. While his style is uniquely his own, Ilyayev regularly cites Impressionists like Vincent van Gogh ...
    Read More
  • Meet the Artist: 10 Questions with Slava Ilyayev

    For artist Slava Ilyayev, it’s not just about expressing color—it’s about feeling.Much like the Impressionists and Post-Impressionists that influence him, Ilyayev creates art to express feeling and emotions. Specifically, ...
    Read More
  • See If You’re an Art Aficionado with Our Fall Sale Art Quiz

    With Park West's 2018 Fall Sale in full swing, it's time to get to know our featured art and artists with our new art quiz!As the largest privately-owned art ...
    Read More
  • What Makes a Master Artist? Meet 7 Legendary Masters in Our New Video

    
    Read More
  • MI Great Artist Announces First-Ever People’s Choice Winner, Top 35 Artists

    MI Great Artist has announced its 35 semi-finalists for 2018—including one lucky “People’s Choice” winner who automatically moves to the competition’s final round.Sponsored by Park West Gallery and Michigan’s Oakland ...
    Read More
  • See How Artist Slava Ilyayev Creates His Unbelievably Textured Paintings

    When people first encounter a painting by Slava Ilyayev, one of their most common questions is "How does he do that?"There is a level of texture and color in ...
    Read More
  • Meet the Artist: 10 Questions with Ron Agam

    Ron Agam started his career as an artist later in life, but has made up for lost time with bold, exciting art that evokes movement and contemplation.He readily admits ...
    Read More
  • Auctioneer Spotlight: Alex O’Rafferty and Candi Hanson

    At Park West, we know one thing for certain—our collectors love our onboard Art Teams.We hear it all the time. When people attend our auctions and art events on cruise ...
    Read More
  • Autumn de Forest Paints First-Ever Mural at Miami’s Wynwood Walls

    Having already exhibited her art in prevalent museums and galleries by the age of 16, art prodigy Autumn de Forest added some street cred to her impressive resume by ...
    Read More
  • Ilyayev, Max, Renoir, and More Now Available in 2018 Fall Sale

    As summer winds to a close, fall is definitely in the air. Bring the cozy feelings and amazing colors of autumn into your life with amazing new artwork from ...
    Read More
  • Collect the Breathtaking Art of Slava Ilyayev During our 2018 Fall Sale

    Incredible color, dynamic textures, and a magical sense of romance. Experience these sensations with the art of Slava Ilyayev during our 2018 Fall Sale.This limited-time sale features
    Read More