No artist of our time has reached such a vast global audience and influenced so many others who paint and draw than the legendary Peter Max. On a level comparable to Andy Warhol, but appealing to a broader base of art lovers, Max is the celebrity painter par excellence, an inescapable presence on the cultural consciousness since he burst on the scene in the 1960s. His art is in the collections of more than a hundred museums, many of which have given him solo exhibitions, as well as United States embassies, corporate headquarters, and prominent private collections.
Max was the first rockstar-scale artist. Even when he was only in his twenties, he was featured on the cover of LIFE magazine and appeared on late-night talk shows. Now revered as an “Old Master” of Neo-Expressionism, Max’s legacy has gone way past his graphic design origins and inspired generations of artists, including many gathered under the Park West umbrella.
An instant media sensation when he made his debut in the 1960s as the go-to artist for the leading rock bands in the heyday of the Woodstock era, Max’s career became ever more public over the decades. At the invitation of the White House, he has made portraits of six sitting United States presidents and scores of world leaders. He was named the official artist for the Grammys as well as the United States 2006 Winter Olympics team, the World Cup, the U.S. Open Tennis Championships, the Super Bowl, several music festivals, and high-profile events that carried his signature style to billions of viewers.
READ MORE +Peter Max’s amazing life story, as captivating as his art, was shaped by world events from his earliest days to the present. His literal journey around the world has all the drama of an epic movie. He was born in Berlin in the perilous year of 1937. The next year, his father Jacob recognized that the family could narrowly escape the Nazis by taking the long ocean voyage to join the extensive Jewish refugee community in Shanghai. He has vivid memories living in an old villa across the street from the bright red columns of a Buddhist temple where the bells and incense made an indelible impression on him. He watched in fascination as they practiced their calligraphy with giant, five-foot long brushes that made huge Chinese characters on pieces of paper they laid on the ground. The young Peter was given brightly colored crayons and paper to play with by his mother Salla, but when she left the room, he started to draw on her beautiful set of Louis Vuitton steamer trunks. He was fascinated by the rippling sound they made on the corrugated texture. She was appalled at first, but then laughed and realized that her three-year-old son was in love with art and particularly with color.
In cosmopolitan Shanghai, where the expatriate community was so vibrant, Max fell in love with American comic books, movies, and jazz. At the end of their stay in China, his family took a long voyage to Tibet, where they encountered even deeper religious devotion among monks in prayer and meditation.
That year the family continued their migration by way of India and South Africa, to Haifa, joining some of the first European settlers to reach Israel. Max learned Hebrew and took an ever more serious interest in art. The years in Israel also ignited the young Peter’s curiosity about astronomy, one of the early entries in an encyclopedia he was reading. As with the Tibetan monks, the cosmos became a resource for the imagery of Max’s paintings for the rest of his life.
Like so many others displaced from Europe, Max’s family nourished a dream of reaching America. In 1953, they reached Brooklyn, where Max’s cousins welcomed the family. Max was sixteen as they sailed past the Statue of Liberty, the icon that would later figure so prominently in his fame. After high school, Max enrolled in the prestigious Art Students League in 1956. He received classical training in drawing, anatomy and painting technique from the realist Frank J. Reilly, a contemporary of Norman Rockwell at the League. Max’s early realist paintings, including one that became the cover image for a Western novel, were accomplished examples of this academic approach to illustration.
Timing is everything in the art world. Record labels, magazines, and ad agencies were in need of graphic design that had punch and captured the fun-loving spirit of the times. Right out of school, Max started his own studio and became a star of the New York ad world almost overnight. As the foremost expert on the art of Peter Max, museum director and scholar Charles A. Riley, PhD observes in the definitive monograph on the artist, “The medium of the moment was the poster, owing in no small part to the work of Max himself. He became a pioneer in the printing techniques by which modestly priced yet high-quality posters could be produced in an unprecedented range and intensity of colors, utilizing state-of-the-art commercial presses that expanded the spectrum of available hues.”
Max’s posters, his album and magazine covers (including Time, Business Week, and even his own face on LIFE), along with t-shirts, scarves, calendars, neckties, mugs, bedsheets, watches and alarm clocks were licensed to a network of 72 major companies and made everywhere throughout the United States. He appeared on “The Ed Sullivan Show” and “The Tonight Show Starring Johnny Carson”, his ads were on the side of city buses and on billboards, and he drew ovations at music festivals across the country.
At the height of his commercial success as a graphic designer, Peter Max hit pause in 1970. He took his young family on holiday, borrowing John Wayne’s villa in Mexico to devote himself to painting. He spent the next 18 years savoring the slower pace and the freedom of the easel. Recognition as an artist came rapidly when the de Young Museum in San Francisco gave him a solo exhibition in 1971. He walked onstage at a rally for Earth Day to auction off a painting and realized that a new chapter in his life had begun. In the 1980s, a flurry of major commissions for portraits followed. Peter Max created portraits of everyone from President Ronald Reagan and Mikhail Gorbachev, to the Dalai Lama and Mick Jagger, David Bowie, Sting, Steven Tyler, Andre Agassi, Derek Jeter, Michael Jordan, and Joe Montana. Using photographs over which he would vigorously paint, Max found a way to enliven the traditional head shot. Park West Gallery began representing him at that moment of his resurgence, and continues to be the artist’s largest and longest-running dealer in the world.
At the forefront of Peter Max’s public persona is a patriotic strain that includes not only the portraits of American presidents, but a remarkable series of paintings, each eight feet tall by four feet wide, of the Statue of Liberty. The riotous colors in the paintings capture the play of light reflected by the Statue during the July 4 fireworks. Other works of art emerged from pivotal chapters in history, including his painting of a section of the Berlin Wall that was brought to New York in 1989, six posters in response to the September 11th attacks, and a series of portraits of the first responders lost that day.
The periods of Max’s career have been characterized by different styles. The earliest paintings, some done during his training at the Art Students League, are examples of traditional realism in the style of American illustrators such as Norman Rockwell.
In the 1960s his clean outlines and bright colors for album covers, magazines, advertisements and t-shirts are referred to as Pop style, similar to the work of Andy Warhol, Roy Lichtenstein, James Rosenquist and other painters of the period. As with their work, Peter Max was heavily influenced by comic strip techniques. During the 1970s and later, Max turned to a brushier, more Neo-Expressionist style that he calls Neo-Fauvist after the great French movement, led by Henri Matisse and Andre Derain, that blew away the public with its glowing colors.
Most of his later paintings in acrylic, as well as his prints, continue to work within this style, which is characterized by loose brushstrokes, and a very bright palette that softens into pastels in some of the profiles of women, but unleashes the full spectrum of bold tones in the Statue of Liberty and portrait paintings.
Peter Max art spans several media: acrylic painting, line drawing, etching, lithography, serigraphy, collage and sculpture. Many of his paintings are acrylic on silkscreen prints from photographic originals. Max’s invention of the split-fountain ink technique made his posters important examples of the art of printing in the 1960s.
Max signs paintings with a brush using colors from the palette used, while drawings, posters, or books are signed with a pen (including metallic silver or gold ink) often dated by year or accompanied by small drawings and inscriptions.
Peter Max’s early Pop period featured characters he created such as the Sage, Dega Man, Zero Megalopolis, and The Umbrella Man.
Portraits of world leaders as well as celebrities became a part of his oeuvre beginning in the 1980s, often painted over with heavy impasto acrylic, their borders especially characterized by brushstrokes using strong colors.
The Neo-Fauve period introduced the Blushing Beauty woman in profile, floral still lifes, variations on the theme of the heart and other motifs. These portraits of women are inspired by real women he has encountered.
Patriotic American icons, especially the Statue of Liberty and American flag, recur in his works from 1976 to the present.
There are several iconic series and individual pieces that have defined the artistic career of Peter Max and continue to captivate art enthusiasts. Among the psychedelic pop artist’s most notable works is “The Umbrella Man”, a recurring motif that appeared throughout his career. The Felliniesque character is a man in a colorful raincoat wearing a hat while holding an umbrella and looking toward the horizon. This serene artwork has come to symbolize hope and optimism, reflecting Max’s belief that beauty and resilience can be found even in adversity. The umbrella itself functions not only as a literal shelter, but also as a metaphor for protection and inner calm amidst life’s storms.
Another standout is “Flag with Heart,” a series in which Max reimagines the American flag with expressive brushwork and a bold red heart around blue stars. This motif honors the creative, freedom-loving spirit of America, a nation Max refers to as “a country with heart”. His reimagination of “Old Glory” reflects his deep appreciation for his adoptive homeland and personal story as an immigrant who found inspiration and opportunity in the United States.
Max’s “Statue of Liberty” painting series is perhaps his most iconic tribute to American ideals. First created for the U.S. Bicentennial in 1976 and later featured in national campaigns, these artworks captured the attention of figures as prominent as former President Ronald Reagan, who invited Peter Max to paint six portraits of the Statue of Liberty at the White House. He even had a hand in the restoration of Lady Liberty. Over the decades, Max produced numerous “Liberty” variations, making it an annual tradition on Independence Day. Some paintings bold and electric, others softer and more contemplative, but each one celebrating freedom, gratitude, and the promise of the American dream.
Created in 1992 for the Rock for the Rainforest benefit concert supporting The Rainforest Foundation, “Better World” is recognized for its expressive use of color and uplifting energy. It encapsulates Max’s optimism for harmony between humanity and nature in a psychedelic array of hues and embodies his signature approach of melding vibrant color with hopeful themes. It is a highly prized Peter Max painting for its aesthetic appeal and emblematic message.
Today, his artwork remains a vibrant force in the contemporary art scene and is highly sought after by collectors. His work is regarded as investment-grade and appreciated for its staying power in the art market. Factors such as condition, provenance, rarity, and dimensions all impact the value of Peter Max paintings. His earlier, original works—particularly from the 1960s through the 1980s—have the highest value due to their rarity, historical significance, and distinctive style. His later, more commercial works including prints and mass-produced items, are generally more affordable, but still remain popular due to his enduring influence in the contemporary art scene.
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