There is an almost fairy-tale quality to the story of artist Romero Britto. Born in 1963, as a creative child from Brazil, Britto often painted images on scraps of cardboard and newspaper. His drive and passion to excel led Britto to leave Brazil and travel from Europe to the United States where he was able to exhibit and sell his artwork.
By 1989, people of all ages and walks of life were beginning to recognize and enjoy Britto's style. This exposure was life-aletering for the artist, as he was commissioned by Absolut Vodka during this same year for a high-profile ad campaign. This incredible opportunity catapulted Romero Britto into the limelight, placing him alongside artists such as Andy Warhol and Keith Haring. Other commissions followed including: Grand Marnier, Apple Computers, Pepsi Cola, IBM, Disney, a United Nations postage stamp series, Britto Mini Cooper for BMW, the Mariner of the Seas for the Royal Caribbean Cruise Line, and most recently, BankAtlantic. Collectors of Britto's work include Michael Jordan, Arnold Schwarzenegger, and Andre Agassi as well as the Guggenheims, Rothschilds, Kennedys, Mitterands and former Whitney Museum President, William Woodside. Today, the pop art heir holds an extraordinarily bright future in the palms of his hands.
Pop Art was a movement that began in the mid 1950s that combines images of popular culture taken from the mass media with art. The cubist elements in Britto's work should hardly surprise critics – few artists in modern times have escaped the long shadows cast by Picasso and Braque. Britto's individual style has emerged from these influences, though he incorporates his own style using vibrant colors, pop imagery, & playful themes as well as an inventive use of his signature within his paintings. Vital to the essence of Britto's art is its unrestrained and optimistic outlook on life.
Over the years, Britto has lent his talent, energy and time to many philanthropic causes, such as Andres Agassi, Foundation, World Economic and Development Fund, St. Judes Hospital and many others - including his own – the Britto Foundation. The goal behind the Britto Foundation is to provide support to those who work to create, promote and encourage education and humanitarian based initiatives that benefit children around the world. It is a tremendous personal reward for Britto, knowing that his art is capable of making a difference and inspiring others to give.
To date, Britto's art is shown in more than 140 galleries nationwide. He has been profiled in numerous national publications including People Magazine, Art News, Variety and Leaders Magazine. His gallery located on Lincoln Road in Miami Beach, Florida is open to the public and has become a meeting place for school children, celebrities, collectors and art enthusiasts. Britto's art is indeed, reaching the world.