Romero Britto nominated by Coca-Cola to carry Olympic Torch in 2016

romero britto coca cola

Romero Britto and Xiemar Zarazua of Coca-Cola with the 2016 Summer Olympics torch (Photo courtesy of Coca-Cola)

Romero Britto and Coca-Cola, two effervescent forces that aim to spread happiness, are partnering up to celebrate the 2016 Summer Olympics with special art and events.

Earlier this year, Park West Gallery was excited to announce that Britto was made an official ambassador of the Olympic Games in 2016, held in Rio de Janeiro his home country of Brazil, by the Brazilian Olympic Committee.

In continuing his role as an ambassador, Britto was nominated by Coca-Cola to carry the Olympic Torch when the games arrive.

“As a Brazilian it is a wonderful feeling to be nominated as a Rio 2016 Olympic Torchbearer in my country,” says Britto in a written statement. “It’s a unique opportunity and I want to help promote it and show that art also spreads happiness through its essence and its colors.”

As part of the partnership with Coca-Cola, Britto will create five paintings representing local elements from each of Brazil’s five regions and a collection of five pins that correspond with the paintings. Together, they will form a map of Brazil in a special edition kit.

Of course, a partnership with Coca-Cola isn’t complete without the famous soda. A limited edition aluminum Coca-Cola bottle will be launched and sold in Rio de Janeiro in honor of the Olympic Torch Relay.

romero britto coca cola

Britto speaking about his partnership with Coca-Cola for the 2016 Summer Olympic Games (Photo courtesy of Coca-Cola)

Britto, born in the Brazilian state of Pernambuco, also met with students from a school selected from the Coca-Cola Schools Festival on October 25.

“Romero Britto is a natural ambassador for Brazil abroad and he charms the world with the style of his art,” explains Xiemar Zarazúa, president of Coca-Cola Brazil, in a written statement. “The partnership turns him into a storyteller of the Rio 2016 Olympic Games Coca-Cola story, from capturing elements from the five regions of the country, and also through the Torch Relay and with our special bottle, until Rio 2016 with the pins.”

Britto is known for his colorful style art that combines cubism, pop art and graffiti, and encourages themes of optimism and happiness. Park West Gallery proudly represents Britto as one of its artists, and is the only source for collecting his three-dimensional relief graphic works.

7 Responses to Romero Britto nominated by Coca-Cola to carry Olympic Torch in 2016

  1. Lorna Berube says:

    Britto and Coca Cola…great partnership! Looking forward to seeing Britto’s Art ‘kit’!

  2. Mary Ann Bell says:

    So happy to hear of Britto carrying the Olympic torch. I love his work. My first Britto from a few years ago brings me such joy. Best wishes !

  3. Carolyn Clapp says:

    I’m so happy to hear this news! I had the pleasure of meeting him last month at a Park West event. Having met him’ I truly understand why his work is so optimistic & uplifting. He not only “charms the world with the style of his art” he is equally charming in his personality. Can’t wait to get my artwork & look forward to seeing him carrying the Olympic torch & seeing his Coca Cola art work.

    • parkwestgal says:

      Thank you Carolyn, and we’re happy you had such a positive experience! It’s hard not to when meeting such an energetic artist.

  4. F Anthony Del Nuovo Ph.D says:

    Romero is an incredibly creative artist. His colorful and delirious presentations bring a sense of joy coupled with focus and depth to those who look upon them. His Art expresses the spirit and creativity of Brazil as a burgeoning country and a culture that enlivens the spirit and brings focus to the soul. I believe this Coca-Cola commission is justifiably deserved and his present at the Olympic Games a true acknowledgment of his talent. Many many peaceful productive and happy years

  5. Rags says:

    Met Romero Britto in a recent Park West VIP event. Such an engaging and humble artist!

  6. Karen Thomas says:

    I purchased my first Britto piece as a family heirloom for my granddaughter. I plan to eventually do the same for my grandson. I am a true fan!

Leave a comment

Prove you\'re human. *

Latest News

  • Park West Foundation goes global with HRH Prince Charles and the Prince’s Trust...

    Park West Gallery and its non-profit arm, the Park West Foundation, has received the royal treatment after committing resources to helping disadvantaged young adults around the world. The Park ...
    Read More
  • Historic Erte exhibition at the Hermitage

    The State Hermitage in St. Petersburg, Russia is remembering Erte with the first-ever solo exhibition held in the artist’s home country. Held June 21 to Sept. 19, “Erte: ...
    Read More
  • Park West Foundation celebrates its Class of 2016 graduates

    Ber-henda, founder of Power of Girlhood, proudly read a poem, “Star Child,” to the group of foster care youth sitting before her at Park West Gallery. “You couldn’t choose ...
    Read More
  • Park West Gallery’s FIU art donation

    Park West Gallery founder and CEO Albert Scaglione’s latest contribution to the mission of using arts to aid in the development of the youth comes in the form of a ...
    Read More
  • How technology is recreating Rembrandt art

    Although world-renowned artist Rembrandt van Rijn passed away almost 350 years ago, his art still lives on today. In fact, it’s still revered; artists today are using modern techniques and ...
    Read More
  • Park West Foundation celebrates young artists at the National Parent Teacher Association celebration

    The Park West Foundation sponsored and honored student artists for letting their imaginations fly. On Saturday, July 2, Foundation representatives attended the National Parent Teacher Association (PTA)’s Awards and ...
    Read More
  • 5 reasons to come to Detroit for art

    They call Detroit “The Paris of the Midwest” – a moniker not as well known as its others, but there’s a reason for the title. There is a ...
    Read More
  • Park West’s Summer Sale of 2016

    Take your collection to the next level with the Park West Gallery Summer Sale Collection, featuring 69 works of fine art and high-end jewelry. The artists available in this ...
    Read More
  • 6 Michael Cheval artworks explained by the artist

    The Absurdist art of Michael Cheval is thought-provoking and a joy to examine, but it can also leave viewers with more questions than answers, such as “what is ...
    Read More
  • The symbolism of Daniel Wall

    Daniel Wall creates vivid and inspiring works, but behind the colorful impasto are symbols representing Wall’s desire to bring love and happiness to the lives of others. The extraordinary ...
    Read More
  • Park West Gallery holds Art Collecting 101 seminars

    Want to learn the essentials of art collecting? Then join Park West Gallery this month for our Art Collecting 101 series. Held at 3 p.m. every Sunday in July at ...
    Read More
  • Romero Britto’s influence on Miami art

    One of the charms of Romero Britto’s vibrant artwork is its representation of his pride for where he lives. Britto’s artwork shows shades of using bright colors ...
    Read More