Romero Britto nominated by Coca-Cola to carry Olympic Torch in 2016

romero britto coca cola

Romero Britto and Xiemar Zarazua of Coca-Cola with the 2016 Summer Olympics torch (Photo courtesy of Coca-Cola)

Romero Britto and Coca-Cola, two effervescent forces that aim to spread happiness, are partnering up to celebrate the 2016 Summer Olympics with special art and events.

Earlier this year, Park West Gallery was excited to announce that Britto was made an official ambassador of the Olympic Games in 2016, held in Rio de Janeiro his home country of Brazil, by the Brazilian Olympic Committee.

In continuing his role as an ambassador, Britto was nominated by Coca-Cola to carry the Olympic Torch when the games arrive.

“As a Brazilian it is a wonderful feeling to be nominated as a Rio 2016 Olympic Torchbearer in my country,” says Britto in a written statement. “It’s a unique opportunity and I want to help promote it and show that art also spreads happiness through its essence and its colors.”

As part of the partnership with Coca-Cola, Britto will create five paintings representing local elements from each of Brazil’s five regions and a collection of five pins that correspond with the paintings. Together, they will form a map of Brazil in a special edition kit.

Of course, a partnership with Coca-Cola isn’t complete without the famous soda. A limited edition aluminum Coca-Cola bottle will be launched and sold in Rio de Janeiro in honor of the Olympic Torch Relay.

romero britto coca cola

Britto speaking about his partnership with Coca-Cola for the 2016 Summer Olympic Games (Photo courtesy of Coca-Cola)

Britto, born in the Brazilian state of Pernambuco, also met with students from a school selected from the Coca-Cola Schools Festival on October 25.

“Romero Britto is a natural ambassador for Brazil abroad and he charms the world with the style of his art,” explains Xiemar Zarazúa, president of Coca-Cola Brazil, in a written statement. “The partnership turns him into a storyteller of the Rio 2016 Olympic Games Coca-Cola story, from capturing elements from the five regions of the country, and also through the Torch Relay and with our special bottle, until Rio 2016 with the pins.”

Britto is known for his colorful style art that combines cubism, pop art and graffiti, and encourages themes of optimism and happiness. Park West Gallery proudly represents Britto as one of its artists, and is the only source for collecting his three-dimensional relief graphic works.

7 Responses to Romero Britto nominated by Coca-Cola to carry Olympic Torch in 2016

  1. Lorna Berube says:

    Britto and Coca Cola…great partnership! Looking forward to seeing Britto’s Art ‘kit’!

  2. Mary Ann Bell says:

    So happy to hear of Britto carrying the Olympic torch. I love his work. My first Britto from a few years ago brings me such joy. Best wishes !

  3. Carolyn Clapp says:

    I’m so happy to hear this news! I had the pleasure of meeting him last month at a Park West event. Having met him’ I truly understand why his work is so optimistic & uplifting. He not only “charms the world with the style of his art” he is equally charming in his personality. Can’t wait to get my artwork & look forward to seeing him carrying the Olympic torch & seeing his Coca Cola art work.

    • parkwestgal says:

      Thank you Carolyn, and we’re happy you had such a positive experience! It’s hard not to when meeting such an energetic artist.

  4. F Anthony Del Nuovo Ph.D says:

    Romero is an incredibly creative artist. His colorful and delirious presentations bring a sense of joy coupled with focus and depth to those who look upon them. His Art expresses the spirit and creativity of Brazil as a burgeoning country and a culture that enlivens the spirit and brings focus to the soul. I believe this Coca-Cola commission is justifiably deserved and his present at the Olympic Games a true acknowledgment of his talent. Many many peaceful productive and happy years

  5. Rags says:

    Met Romero Britto in a recent Park West VIP event. Such an engaging and humble artist!

  6. Karen Thomas says:

    I purchased my first Britto piece as a family heirloom for my granddaughter. I plan to eventually do the same for my grandson. I am a true fan!

Leave a comment

Prove you\'re human. *

Latest News

  • Behind the Artist: Lebo

    Inspired by ancient modes of storytelling, comic strip compositions, and the grit of 1970s street art, David (Lebo) Le Batard surrenders his artwork to the sum of history.The Cuban-American ...
    Read More
  • Art News: $110.5-Million Basquiat, Condensed Film Images, and Virtual Dalí Art

    The art world is full of fascinating exhibitions, intriguing discoveries, and moments that shape history. Here are some of the latest news items making art headlines.  Basquiat Art Sets New Record ...
    Read More
  • VIP Profile: April Fan

    April Fan is always on the look-out for amazing art. On her second-ever cruise, she was pleased to discover a friendly and fun way to collect art with Park West.“The ...
    Read More
  • Nano Lopez Reveals the Magic of his Nanimals

    For Nano Lopez, animals embody the mysterious and magical aspects of life, opening a world of wonder every time he observes one.During the opening of his largest
    Read More
  • Park West Gallery Unveils Newest Artist: Orlando Quevedo

    Enter the magical world of Orlando Quevedo where fantasy and reality seamlessly blend together with masterpieces from art history.As the leading proponent of “Magical Realism,” Quevedo’s art is exhibited ...
    Read More
  • Port of Call: Santorini, Greece

    Take in the picturesque sights and local sounds of Santorini, Greece. Formed by a series of volcanic eruptions over thousands of years, this port has turned a series of catastrophes ...
    Read More
  • Art News: Louvre Abu Dhabi Opening, Chagall and Music, and Dalí’s Hologram

    The art world is full of fascinating exhibitions, intriguing discoveries, and moments that shape history. Here are some of the latest news items making art headlines.  Louvre Museum to Open $1.3-Billion ...
    Read More
  • Autumn de Forest Inspires the Next Generation of Artists

    Early exposure to the arts can positively impact a child. Master artists Rembrandt van Rijn and Pablo Picasso didn’t wait until they were ...
    Read More
  • Behind the Artist: Yaacov Agam

    To Yaacov Agam—progenitor of the Kinetic and Optical Art movement—change is inevitable.Born in 1928 in Rishon LeZion, Israel, Yaacov Agam is an internationally-acclaimed, multimedia artist who pioneered an art ...
    Read More
  • How KISS Inspired Anatole Krasnyansky’s Surreal Style

    Artist Anatole Krasnyansky didn’t interpret the hard rock band KISS as music, but a “message from Hell” that resulted in the birth of a second style.Following his immigration ...
    Read More
  • St. Jude Children’s Research Honors Michael Godard

    In June 2005, artist Michael Godard heard the words no parent wishes to hear: Your child has cancer.The doctors diagnosed his 15-year-old daughter, Paige, with medulloblastoma, the most common pediatric ...
    Read More
  • Art News: Swindled Masterpieces, Goya’s Disease, and Emoji Gargoyles

    The art world is full of fascinating exhibitions, intriguing discoveries, and moments that shape history. Here are some of the latest news items making art headlines. Thieves Swindle Italian Art Dealer ...
    Read More